THE IRRESISTIBLE PULL OF IRRATIONAL BEHAVIOR
by Ori Brafman and Rom Brafman
This book had me at the subtitle!!!
I’ve always wondered why my sellers wouldn’t listen to the market when pricing their homes, or why buyers and sellers walk away from an offer just to spite the other person. Okay, I’ve also wondered why I make some really dumb decisions too. Sway speaks to all of us in the fabulous stories and research articles that relate to our life and our business. This book truly takes the mystery out of irrational behavior. If we want to be better negotiators, we must understand people and what makes them tick. Don’t even think twice on this one, it is a must!